A Guide to Logo Colors
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? What colors are appropriate for your brand?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Are you going for the trendy or the classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
Men are attracted to the color red. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. Adding blue to your logo helps to make it a trustworthy one.
Green is associated with the outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. Combined with other colors, they are very powerful.
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